Proper Company

Branding, 2026

Proper Company is a conceptual social bar based in Hong Kong, designed for young creatives seeking connection without the pressures of performative networking.

Positioned between a bar, members’ club, and creative space, it reframes social interaction as something more intentional, where conversation becomes the primary medium.

Role
Brand identity, art direction
Scope
Wordmark, monogram, collateral, photography
Year
2026
Discipline
Branding
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Proper Company, detail